Category: Airlines

  • Proposing a Talent Management Plan at Southwest Airlines

    Table of Contents Introduction Discussion Conclusion References Introduction Recruitment is the process of identifying a match between a candidate’s skills and the requirements of the position. Personnel selection in the organization – the actions of the recruiter in relation to the candidates, in which they select, select, and keep the most suitable, with the most…

  • Decision Making in Qantas Airline of Australia

    The Qantas Airline of Australia is the most prominent airline in the country as far as fleet size, international flights, and worldwide destinations are concerned. It is also the 3rd oldest airline company in the industry after Avianca and the KLM. It was established in 1920, and its headquarters are based in the Sydney suburb…

  • American Airlines’ and US Airways Merger

    Table of Contents Abstract Introduction Reasons for the Merger between American Airline and US Airways Reduced Costs Increased Market Share Effects of the merger The Organization Structure of American Airlines Group Inc The Modification of the Human Resources Conclusion References Abstract Mergers and acquisitions are common business practices that have both benefits and disadvantages to…

  • Role of Information Technology in Airline Business

    Table of Contents Introduction to Information Technology in Airline Business Applications of Information Technology in Airline Business Benefits of Information Technology in Airline Business Future Perspective of Information Technology in Airline Business Conclusion Reference List There are several reasons why I chose to discuss the role of information technology in the aviation industry as it…

  • Personalization in the Airline Industry

    Introduction A deeper understanding of the individual an organization is trying to reach is required for personalization and segmentation. It is the breadth and scope of that knowledge, as well as how it is put to use, that makes all the difference. Also known as one-to-one or individualized marketing, personalized marketing uses digital systems and…

  • Delta Airline’s Change Program and Resistance

    Introduction Change is a common feature in organizations. The capacity to handle such changes is the core competence of success in organizations (Weick & Quinn, 1999, p. 362). Over the last two decades, the main drivers of organizational changes have been technological advancements, stiff competition, and fluctuations in the global economy. This has led to…

  • Qatar and Emirates Airlines Marketing

    Introduction Ever since the introduction of ‘open skies policy’, a policy that permits unrestricted flight of airlines across continents, the overall scale of competition has intensified. Besides the enactment of the policy, the airline industry has also experienced a shift in consumer dynamics. Presently, consumers have become concerned about the quality of services that they…

  • Virgin Atlantic Airways in the United Kingdom

    Virgin Atlantic Airways was established after an American entrepreneur proposed the idea of an intercontinental airline that would only aim at the business class flights. Richard Branson vetoed this exact approach but loved the idea. To begin with, he reduced the risk by renting the whole thing, and he was capable of competing with the…

  • Organisational Behaviour Impact: Hong Kong Airlines Limited

    Introduction Background information Organisational behaviour has become one of the most important areas of research as scholars seek to find its relevance in improving the performance of organisations. Several scholars have defined organisational behaviour in various ways. Singh (2010, p. 78) defines organisational behaviour as “The study of human behaviour in organisational settings, the interface…

  • Southwest vs. United Airlines’ Corporate Culture

    Table of Contents Introduction Size Strategic Focus Structural Design Organizational Culture Role of the Leader in Shaping Culture Impact: Employee Turnover and Satisfaction Impact: Organizational Performance References Introduction The organizational culture plays an integral part of any successful company as it is an important strategic factor mobilizing all the structural units of the company and…