Category: Airlines
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Easy Jet Airline’s Strategic Marketing Audit
Industry and Company Overview Based in Britain and with its headquarters located in London-Luton airport, Easy Jet Airline was inaugurated in 1995. The company had a workforce exceeding 8000 people by September 2012. The main mode of expansion of the company is through acquisitions (Sumberg 2011, Para.5). Its main secret of growth is the capitalisation…
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Etihad Airlines Business Strategy Report
Introduction The United Arab Emirates (UAE) is among the most dynamic aviation markets globally. The country has three global class airports, the busiest internationally, multiple exceedingly competitive international and local airlines, and millions of passengers passing through the airports. One of the leaders among the airlines is Etihad Airways. The strong rivalry among the airlines…
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Emirates Airlines’ Innovations Use and Management
Introduction Emirates Airlines are among the largest air carriers in the world, with an extensive fleet operating flights to hundreds of destinations all across the globe. It was established in 1985 with just two aircraft and has been expanding its operations on a global level ever since (Altaf). The airline’s history shows that continuous quality…
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Southwest Airlines’ Strategic Analysis
Introduction Southwest Airlines is a low-cost American airline founded in 1967 and headquartered in Dallas, Texas. According to Dias (2020), it is one of the largest airlines in the United States, operating over 4,000 daily flights to over 100 destinations. With a focus on providing low-cost air travel and delivering high-quality customer service, the company…
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British Airways Holiday Package
Table of Contents Executive summary Introduction Company’s BCG analysis The “Holiday Package” Strategy implementation Conclusions References Executive summary British Airways is one of the largest airlines companies in Europe and around the world. Along with Lufthansa they dominate the market within Europe, but also from Europe to Middle East and North America (Golden 2007). Despite…
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The Analysis of American Airlines
Table of Contents Introduction Situational Analysis Strategic Agenda Strategic Alternatives Recommendations Assessment Conclusion References Introduction Airlines around the world were the first to face the difficulties caused by the coronavirus pandemic confronting closing borders, banning flights, and a total drop in passenger traffic. This can be explained by the volatility in the transport industry, which…
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Southwest Airlines’ Change Management and Decision Making
Southwest Airlines Company is one of the iconic trademarks in the United States aviation sector. It has been operating for more than 50 years, since 1967, serving most of the U.S. population. Herb Kelleher and Rolling King founded the company in 1967, and with the leadership of Herb Kelleher, the company was able to develop…
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Southwest Airlines Firm’s Boarding Approach
Table of Contents The Recommended Boarding Scenario Evaluation of the Gate Boarding and Plane Turnaround Process How Southwest Will Know the Bottleneck Is Eliminated References The Recommended Boarding Scenario The boarding method designed by Southwest using three groups is quite effective but can be confusing for first-time travelers. Therefore, there is no need to embrace…
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Southwest Airlines’ and Semco’s Organisational Structures
This paper will deal with issues related to organisational structures using examples of two companies Southwest Airlines and Semco to identify what makes these companies different in their structure and how it contributes to their effectiveness and better performance. Southwest Airlines Southwest Airlines was established as a low cost airline company in the US in…
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Qatar Airways Organizational Change
Executive Summary This report examines Qatar Airways, the nationalized flagship carrier of the Kingdom of Qatar and the 2nd largest airline in the MENA region. The company founded only 25 years ago has seen a tremendous breakthrough in the aviation industry and is generally recognized as one of the leading airlines. The report examines the…