Category: Airlines

  • Southwest Airlines Company: Innovation and Marketing

    Table of Contents Introduction The Southwest Airlines Recent innovations, causes and success The Southwest Innovation culture Reference List Introduction Success in innovations only comes about as a result of keen examining of the needs of the consumer and coming up with a product that matches these needs in order to win a competitive advantage on…

  • Marketing Strategy of Emirates Airlines: Report

    Executive Summary This report provides an assessment of Emirati Airlines’ current customer experience marketing strategy and provides recommendations for improvement. This Consulting Report is addressed to the CEO of Emirates Airlines and reflects the client’s needs to find the best marketing solutions. The report contains an introduction that describes the services of the company, as…

  • Classic Airlines and Marketing

    Table of Contents Introduction Marketing Marketing Challenges Current co-operate culture Conclusion References Introduction According to Belobaba (1999, p.14) a look at the airline industry shows that Classic airlines is the world’s fifth largest airline. It has been facing some problems because of the tough market conditions in the airline industry (Golbe, 1986, p.3). Marketing The…

  • Emirates Airline Company’s Market Research

    Executive Summary Emirates Airline has been selected as the largest airline of the Middle East. It is also now being recognized globally in other markets. It is known to provide the best quality of service however it is considered to be only for luxury travel and hence it misses out on a large market of…

  • Ryanair: The Low Fairs Airline – Always Getting Better?

    Organizational strategy development is not easy to navigate since it involves ambiguity and complexity at every stage of the strategy execution process. For instance, constructing the strategies involves applying either prescriptive, deliberate, or emergent approaches (Ul Musawir et al., 2017). Thus, before putting the plan into action, the prescriptive approach stresses the purpose, vision, and…

  • Lesson and Recommendations After British Airways Strike

    Table of Contents Introduction Key issues behind the strike Lesson and recommendations of the British Airways strike The best way of understanding the swipe card issue Conclusion Work Cited Introduction Profitability is possible if the management protects the Company’s brand image while maintaining a good relationship with the workers. British Airways suffered major losses from…

  • Southwest Airlines’ Services and Customers’ Satisfaction

    Southwest Airlines is a company with a short history that began its operations approximately in the second half of the last century. At the beginning of the twentieth century, Southwest Airlines’ fleet grew from a couple of Boeings in Texas to a dozen planes that circulate between a thousand destinations. Nowadays, Southwest Airlines has extended…

  • Southwest Airlines’ Internal Financial Analysis

    Introduction Financial analysis pertains to corporate finance and investment business economics. Internal financial reporting is a corporate practice involving the compilation of financial records for frequent internal usage (Khoja et al., 2019). The documentation may contain classified data, such as institution metrics, economic condition, scorecards, net present value (NPV), and internal rate of return (IRR),…

  • Costing System for American Airlines

    American Airlines is foremost a service company, simplistically offering two basic kinds of services. Measured by its fleet, a number of passengers, and revenue, it is the world’s biggest airline company. Despite its size and influence in air travel, the company experienced significant financial struggles. It filed for bankruptcy in 2011, stating decreasing demand for…

  • Emirates Airlines: SWOT Analysis of Hub-and-Spoke Model

    Table of Contents Introduction Strengths Weaknesses Opportunities Threats Conclusion Works Cited Introduction Emirates Airlines, founded in 1985, in the course of time has grown into one of the world’s largest commercial airlines, and it continues its expansion. One of the primary reasons for such immense success considered to be the use of the hub-and-spoke model.…