Category: Amazon

  • Amazon.com Inc.’s Environmental Scanning

    Table of Contents Internal and External Environment Competitive Advantage Strategies Measurement Guidelines Effectiveness of Guidelines Conclusion References Environmental scanning is a process that entails such steps as monitoring, evaluating, and disseminating information collected in the company’s external and internal environment. This approach is associated with a deep understanding of the external force that provides change…

  • CRM Software in Amazon: Gains

    The customer-related management software that Amazon.com has developed was since its launch one of the most advanced technologies. But it did not offer only reliability to the company in order to pursue its business; it also helped it improve its business. If you want to have a successful company that gains and maintains a comfortable…

  • International Business: Amazon.com Marketing Strategies

    Amazon.com Amazon.com is an international company which has been in operation for about fifteen years specializing in retail internet marketing. The company has grown by leaps and bounds, from a small corporation to an international master offering a myriad of services in retail sector. Its corporate culture has been focusing on two main areas: customer…

  • The Amazon Firm’s Strategic (SWOT) Analysis

    Introduction and Purpose Amazon Company is a technological business organization that offers e-commerce, digital streaming, cloud computing, and artificial intelligence. It is one of the most renowned brands in the world, operating in different countries. The enterprise is an online retailer offering products and services such as books, movies, electronics, home furnishings, and apparel. The…

  • Online Business: Amazon vs Traditional Booksellers

    Table of Contents Tax advantages Worldwide market Network effects confer advantages Lower inventory levels Ability to browse, purchase at any time, and associated damage Customer service References The online business that I am going to compare and contrast is the online bookseller, Amazon, against any traditional bookseller. The question is really, how are there any…

  • The Marketing Implementation Plan for Amazon

    Table of Contents Introduction Discussion Conclusion Works Cited Introduction The US-based technology company Amazon is currently the most prominent online retailer worldwide in terms of revenue and market capitalization. Under the Amazon vision, Bezos introduced two comprehensive ideas to e-commerce, which are building a customer-centric company globally and also creating a space where customers could…

  • Amazon Inc.’s Global Supply Chain & Other Operations

    Amazon has an extensive network of manufacturers who are partnered with the company and supply it with a significant portion of order volume. Procurement’s input resources consist of purchased goods from other vendors and manufacturers. Its processes consist of managing contacts with numerous sellers, seeking new partners, purchasing goods, and establishing an ideal price for…

  • Amazon: The Brand That Protects Itself

    Amazon is one of the most successful online retailers in history. This company has changed the rules and conventions of the entire industry and continues its rapid expansion. Introducing new services and entering new markets forces Amazon to compete with already established players and other invaders of the new areas. The future success of Amazon’s…

  • Amazon: Strategy as Simple Rules

    Modern companies must take into account the speed trends’ shifts and respond to changing circumstances. Guided by the simple rules strategy, organizations use the current opportunities of markets, act unpredictably, conduct experiments, and their main goal is growth (Eisenhardt & Sull, 2001). This strategy is driven by the economics of numerator, following which companies expand…

  • Amazon Labor Union from Employee Perspective

    Table of Contents Introduction From the Perspective of Alex, the Employee From the Perspective of Steve, an Investor From the Perspective of Elva, a Consumer Conclusion References Introduction Amazon Labor Union (ALU) entails a solitary labor union, particularly for Amazon employees. This organization was established on 20th April 2021. Additionally, it is vital to note…