Category: Apple

  • Apple and Procter & Gamble Companies’ Product Portfolio

    Table of Contents Product Portfolio Management The Current Business Landscape Procter & Gamble Apple, Inc. Issues at Hand Recommendations Reference List Product Portfolio Management Portfolio management is vital to successful new product development. Portfolio management focuses on resource allocation. That is, it shows how a business utilises its capital and people resources and identifies specific…

  • Apple: Marketing Communication and Branding

    Executive summary Apple as a brand has made itself a strong reputation. The brand is considered among the most powerful among other consumer electronics and communication devices, and is the leading brand in portable and online music industry. Its success is attributed to customer loyalty, technology, a healthy financial position, expertise, and a good market…

  • Information Systems at Walmart, Netflix, and Apple

    Table of Contents Introduction Supplier Information Systems of Walmart, Netflix, and Apple Conclusion References Introduction The three companies selected that use information systems include Walmart, Netflix, and Apple. At first, Apple used the supplier information system (SIM). The SIM is a database system deployed by the organization to collect, store, assess, and control its supplier…

  • The Functions of Information Systems Within Apple INC.

    Table of Contents Introduction Transaction Processing Systems (TPS) Management Information Systems (MIS) Decision-Support Systems (DSS) Executive Support Systems (ESS) Conclusion Works Cited Introduction An information system is an interconnected set of tools, methods, and personnel used to store, process, and deliver information to achieve the management goal. The information systems are designed to provide information…

  • Biographical Introduction: Steve Jobs

    Table of Contents Background Worthy of Study Leadership Style Moral Intelligence Alignment of Values Lessons Learned References Background The selected leader for this project is Steve Jobs, the legendary founder and long-time CEO of Apple Inc. Steve Jobs came into prominence when he recognized the invention of his friend Steve Wozniak of creating a personal…

  • Apple’s iPhone and Consumer Behavior

    This case study is focused on Apple consumer behavior in relation to iPhones. It also studies the target market, buying behavior, and decision-making process in Apple’s customers. Table of Contents Apple Consumer Behavior Case Study: Introduction Situation Analysis of the Company and Product The Selected Target Market Description of Target Market Decision-Making Process Personal and…

  • Apple Inc.: History, Vision, Mission, and Strategies

    Executive Summary Apple Inc., more popularly recognized as Apple, has successfully managed to be a profitable firm in the extremely competitive consumer electronics industry. This admirable achievement has been made possible by being inventive and distinguishing the specific product from competitors in the market by delivering exceptional commodities and recommendable client service. Furthermore, the overall…

  • Aspects of Apple Inc. Analysis

    Table of Contents Introduction Apple Inc.’s Market Exposure Vulnerability and Costs Macroeconomic Exposure Non-economic Macro Exposure Protection Reference List Appendix Introduction Apple Inc. is an American technology company in Cupertino, California that designs and develops consumer electronics, software, and online services. In 1976, Steve Jobs and Steve Wozniak founded Apple in California (Kabir, 2021). It…

  • Apple Inc.’s Market Position and Leadership

    Five Forces Large businesses that directly compete with Apple in the technology industry face intense rivalry. Apple competes directly with businesses like Google Inc., HP Inc., Samsung, and Amazon. Like Apple, each of these businesses makes significant investments in R&D and marketing. Therefore, there is fierce rivalry within the sector (Weinstein, 2020). The comparatively cheap…

  • Multinational Corporation: Apple Company

    Table of Contents Political and legal environment The social and cultural environment The economic environment Threats The internal environment Works Cited The Apple Company is a Multinational Corporation that deals with manufacturing and designing of various items like Electronics, software used by computers and also manufacturing computers for individuals. It is the manufacturer of ipad,…