Category: Apple

The primary indicator of evaluating the company’s performance is traditionally profit. However, in addition to it, there are other indicators of the company’s performance, which can be used to assess its prospects. One of the leading indicators is the cash flow indicator, which is widely used in economics. The two companies Apple Inc. and Microsoft…

Introduction Market segments are created by subdividing a target market and afterward arranging the populace according to the major factors that influence their purchase behavior. Sex, age, wealth, ethnicity, career, culture, marital status, and locality are a few of these. Discussion Apple is a recognized brand with appeals to individuals all over the world. Apple…

Apple Inc., formerly known as Apple Computers Inc., headquartered in Cupertino, California, is among the most valuable firms in the globe. The firm was established in 1976 by Steve Wozniak and Steve Jobs. Apple Inc. has to design, manufacture, and market its consumer electronic products and a range of computers comprising personal computers, smartphones, wearables,…

The BCG Matrix is a tool applied for long-term strategic planning efforts, and in this discussion board, it will be applied to analyze Apple (Hanlon, 2021). The “dogs” are the iPods, which were expected to change the customer’s perception of headphones but failed to gain significant market share. The “cash cows” are the personal computers…

Table of Contents Introduction The Business Model Innovation theory Apple Computers Inc Apple’s innovation or change Innovation concepts that Steve Jobs used Analysis Conclusion References Introduction The theory of Business Model Innovation (BMI) discusses the creation and reinvention of a business model in the decade of globalization and in more recent times, that of recession.…

Apple Inc. is a technology company, which sells electronic equipment, online services, and computer software. It practices different business models, especially B2C, which is the most common. However, Kim notes that the organization should also be regarded as B2C brand (2017). Both models, which are highly effective for the company, along with high inclusiveness, largely…

Introduction Marketing mix is an important concept for the modern business world. It consists of the four elements describing the major aspects of a company’s work: product, price, place, and promotion (Kotler & Keller, 2021). This model helps to analyze the work of a certain firm and enhance its understanding by investigating the areas outlined…

Annotated bibliography Aljafari, A. (2016). Apple Inc. industry analysis: Business policy and strategy. International Journal of Scientific & Engineering Research, 7(3), 406-441. Web. Aljafari’s article gives details about Apple Inc.’s business strategy and policies that make the firm more competitive than Microsoft, Google, and Samsung among other top competitors. For instance, the firm’s online and…

Introduction Strategic management aims at identifying best growth opportunities and creates defenses against threats to its competitive position and future performance. An analysis of the internal and external environment of an organization is very important for strategic management. The internal environment factors of the firm include its Strength(S) and Weakness (W) and the external factors…

Microsoft and Apple operate in the same market and have the highest shares in it, competing for decades. While there is a strong imprint on their strategies left by Bill Gates and Steve Jobs, the companies continue to change and adapt to the modern reality. Understanding how this process occurs may help others to understand…