Category: Apple

Introduction The invention process is a complicated and time-consuming phenomenon. J. Tidd and J. Bessant (2009) propose this theory concerning the concept of innovation. It starts with an image that might be considered a vision by others. And then, can the tiresome method of continuous checking and error occur as this proposal is introduced? To…

Introduction International business is a unique civilizational phenomenon due to its scale and nature. Every year the concept of domestic business becomes more challenging to separate from the global one for marketing specialists and economists (Peng and Meyer, 2016). Markets are constantly intersecting, and their players are tirelessly looking for new promising, and profitable fields.…

Introduction Organizational theory can be defined as approaches and methods that are used in company analysis (Hatch, 2018). The concept is important in ensuring the productivity and sustainability of business and their products. Various strategies are often examined by companies. For example, Porter’s matrix has been used to analyze the different aspects that might affect…

The American marketing association defines marketing as ‘the activities, set of institutions and processes for creating communicating delivering and exchanging offering that has value to its customers, partners and the society at large. Marketing is the process through which companies create, communicate and deliver value to actual and potential customers to increase revenues (Vieceli and…

Table of Contents Attention Capture Message and Connotation Target Audience Conclusion References Visual symbols associated with the company form a significant part of its market image. As a rule, they reflect a firm’s marketing strategy and convey a particular message to potential consumers. Research indicates that a company’s logo and visual style can influence customers’…

Table of Contents Abstract Introduction Ethical Dilemmas Background Past Strategies Recorded Gains Compliance Plan Conclusion References Abstract Business ethics is a critical field that guides organizational managers to pursue desirable practices while fulfilling their stakeholders’ needs. The presence of proper mechanisms makes it possible for companies to remain ethical. However, the issues arising from supply…

Introduction Capital budgeting entails selecting investments that increase a corporation’s worth. The capital budgeting procedure may include acquiring land or purchasing fixed assets such as a new vehicle or equipment (Siziba & Hall, 2021). Market efficiency describes a marketplace where prices reflect all valuable accounting data related to underlying securities or assets. The more information…

Introduction Apple Incorporation is a multinational organization that designs and markets computers and other consumer electronics. Its known hardware products include the iPhone and Macintosh line of computers. The software consists of the iLife suite for multimedia, Mac OS X operating system, and Aperture. The company has adopted a strategic plan that has led to…

Table of Contents Business-Level Strategies Corporate-Level Strategies Competitive Environment Market Cycles Sources A business-level strategy is an approach that that aims to identify how a company should compete in each of its divisions. Corporate-level strategy, on the other hand, is an organizational plan that aims to define what type of business a firm should or…

Introduction Apple Inc. is a digital company focusing on mobile and digital product development, and its headquarters are in Cupertino, California (Malfona, 2018). The company involves a team of passionate and experienced mobile and web developers, designers, and product strategists who love to solve tough challenges and turn great ideas into beautiful products. The brand…