Category: Brand

Eco-certification for the Hotel Industry within the United States is a vital venture for the future of eco-tourism business. Certification is a voluntary process of assessing certain standards of facilities and services, Honey & Rome (2001). As a result, many hotels have not taken the initiative to get certified. Bien A, (2006) notes that, as…

Analysis This Nike brand advertisement pays special attention to the importance of sports for people. Visually, the picture is divided into half, where various athletes’ videos are glued together with the help of mounting. The voiceover utters several phrases relating to significant social and political events. This advertisement is aimed at demonstrating that sports are…

Table of Contents Introduction Main body Conclusion Reference Introduction Electronic medical records are medical records in a digital format, which have many advantages over conventional paper-based records. This paper compares three different EMRs; ABELMed PM-EMR, Amazing Charts, and e-MDs Chart. ABELMed PM-EMR is both easy to learn and use. During automating daily tasks, it is…

Through the last decade, memes evolved from funny and entertaining images into a communication tool. While previously memes fit only into one or several contexts, current memes present more of a trending template that could be used to describe a wide variety of situations. Thus, memes allow individuals to make their version of a comment…

The pandemic caused by the global spread of coronavirus led to substantial changes in all spheres of life and industries. In particular, it impacted consumer behavioral patterns and people’s attitude to a “well-recognized brand name that assures quality and instills trust” (Chan, 2021, par. 1). That is why after the pandemic, hoteliers focused on strategies…

Table of Contents Introduction Career development and employability Assessment Reflection Conclusion References Introduction Building a successful career in 2021 seems to be harder than climbing Everest. Management science has evolved over the years and now spans a variety of sectors, including communication, marketing, psychology, sociology, and many others. Such concepts as personal branding and networking…

Social Media is a term that refers to Internet-based platforms that enhance information sharing (Kaplan & Haenlein, 2010). Social media increases communication amongst users of Internet by allowing the sharing of information, messages, videos, and even audio. Social Media has significance for both business and regular consumer of the Internet. There are six types of…

Logo Image. Source: (Accor – World-leading hotel group in hospitality, n.d.) Website Screenshot Head Office Location Address Information The headquarters of Accor is situated in Tour Sequana, Issy-les-Moulineaux, within commuting distance of the southwest district of Paris, France. Accor’s main office is located at its headquarters in Paris, France. The actual postal address for their…

Executive Summary The influence of artificial intelligence (AI) is dynamically increasing in the healthcare industry. AI experts believe that it is a revolutionary technology, and its impact in the medical sector is “life-changing” (Mills, 2020, para. 4). Its great potential drives a transformative change in the modern-day and future medical care system by advancing patients’…

This paper is dedicated to the study of the target market for a new pet food brand called Nature’s Best, which is soon launching on the market. This brand’s high quality and focus on natural ingredients will soon make it the favorite dish of every pet. In general, an audience-focused approach is more efficient than…