Category: Brand

Table of Contents The Elements of an Effective Cause Marketing Campaign Don’t Let Big Data Bury Your Brand Branding in the Age of Social Media A Better Way to Map Brand Strategy The Elements of an Effective Cause Marketing Campaign The first article under discussion is written by Panepinto, and it is dedicated to the…

Introduction Harrods presently operates in the UK’s retail and fashion sectors. Charles Henry Harrods began the company in 1849. The firm has grown significantly to become a successful brand in the country. It presently provides luxury products to its customers. Its store occupies a site of around five acres along Brompton Road. The time appears…

In 2016, an enormous spike in the price of EpiPen, a life-saving epinephrine auto-injector used in emergencies by people suffering from severe allergies, caused a massive scandal and numerous discussions. The manufacturer of the device, Mylan, confronted a public outrage and had to take measures to be rehabilitated in the eyes of society. This paper…

Table of Contents Situation Analysis Objectives Strategy Communication planning and product sales strategies Production estimates Quality control References Situation Analysis This case study illustrates the radical new approach to brand marketing being taken by Graves Enterprises and its floor care products. Traditionally, brands have sought to gain competitive advantage by communicating product benefits in a…

Introduction This paper analyzes my perceptions of three brands – Harley Davidson, Naked Juice, and Tropicana Juice. While the paper contains individual analyses of each brand, it also highlights four issues in each segment – how each brand captures my attention, what captures my attention about the brand, my sensory perceptions of the brands’ aesthetic…

Collaborations between retailers and luxury brands give customers what they have been after for quite a long time. Brands like Zara and Forever 21 owe a great deal of their success and popularity to their ability to emulate high-end brands for reasonable prices (Patel, 2019). On the flip side, though, retailers who make it their…

I chose this commercial because it represents the friendship between a human and an animal. It starts by showing how the relationship develops when a horse is growing up. Even though an animal does not talk, its feelings are shown in the way it spends time with the person who had direct involvement in their…

Greenomics As already discussed, the target market for this product is untapped and absolutely vast. Once Greenomics is launched, its market will only grow as awareness reaches people about how changing the way their run their offices will be cost-beneficial to them being environmental friendly at the same time. Product Strategy and POD’s As of…

The presence of the company’s own mission is a condition for sustainable development and maintaining the competitiveness of the company in the long term. The mission is a necessary attribute for the successful functioning of the company, which defines the purpose of the organization and expresses its individuality (Esi, 2015). To define the mission, management…

Research Rationale Celebrity endorsements positively influence buying intentions, brand identification, memory, and purchase behavior. In addition, celebrity ratification surpasses a positive frame of mind toward an organization; however, there is little evidence on whether an international or national star has a similar influence on product standards in the local market. There is a link between…