Category: Brand

In this research paper importance of branding will be discussed with regards to placing a product in the minds of the consumers. The paper will then delve into the relationship element of the brand with its users or consumers. Finally a comparison will be made between two brands of different product categories to establish the…

Purpose of the Proposed Research It is expected to give clear information on the possible reception of the SABIC brand in the Australian market and reveal the gap for entry and brand building for competitive advantage. Research question What role will SABIC brand play in the Australian market and what factors are likely to influence…

Each brand has specific attributes, functional or emotional associations assigned to it by customers. Brand identity is a kind of long-term promise to consumers. Out of two similar products on a shelf, a person is more likely to choose the one that is well-known and correctly positioned (Hameide, 2011). It coincides in the consumer’s mind…

Table of Contents Introduction Main body Conclusion Reference list Introduction Building a brand or generating response have been subjects of debate over the years, as fighter brands remain an ancient strategy in branding. In their articles “How the GFC has forced brands to rethink their strategies” (Addis 2009) and “Fighter brand strategy considerations” (Daye &…

Pangaea is an ethical fashion brand that employs the latest advancement in the textile industry to diminish the adverse impact on the environment. Given that fashion is one of the most polluting industries globally, the trend for more sustainable apparel production has spread considerably, and brands like Pangaia emerged (Woodside & Fine, 2019). Pangaea’s primary…

Table of Contents Needs Assessment My Current Skills and Ability Task Analyze Objective Training to Increase Employability Lesson Plan References My job of interest is a brand/product manager. This area lies in the field of marketing. This paper shall first describe the brand/product management and the role of a product/brand manager, before designing the program.…

Introduction In recent years, the concept of sustainability became highly essential in the sphere of manufacturing all over the world. In particular, fashion companies demonstrate a growing interest in their products’ environmentally and ethically appropriate manufacturing, distribution, and consumption. However, according to many consumers, the option of sustainability in the fashion industry is unrealistic. The…

Introduction Teleflex Incorporation is a firm that is established within the hospital and healthcare industry. The firm has a global scale of operation with its headquarters located in the Greater Philadelphia Area in United States. Over the years, the firm has been able to attain sustainable growth. For example, during its 2008 financial year, Teleflex…

Personal branding has become a trend and the debate about its importance has increased. Groskop (2008) and Arruda (2003) present their opinions about this issue. Groskop is of the opinion that for people to be successful in the 21st century they need to considers personal branding. Arruda believes that a personal brand differentiates somebody from…

A brand can be related to the products or services and can define the functions, meaning, image, or benefits of those products and services; combining these two elements describe the concept of brand space. The arguments given by the authors in their article regarding the mistakes made by many organizations in managing their brands include…