Category: Brand

“Charmin” is an American toilet paper brand manufactured by Procter & Gamble. It has a wide range of products, business strategy, and active promotion, which creates a competitive advantage, allowing it to occupy a leading position in the sales market. A variety of choices makes it possible to attract different market segments; however, the analysis…

The history of the brand Nike that has millions of customers all over the world began with an investment of 500$. The founder of the Nike brand sold the first pairs of shoes from the back of his car. In the next paragraphs, the specific ways of the organization, as well as personal qualities that…

Table of Contents Introduction Family business model Marketing Recommendations Conclusion Works Cited Introduction The issue in analyzing particular case studies or stories of business success is that they can be suited to any purpose or aspect, such as marketing strategies, leadership, creativity, HR management, etc. Faults and achievements can be interpreted to point to specific…

Table of Contents Introduction Branding, Packaging, Logo How it is Made References Introduction The importance of designing the package and logo to brand a product is indisputable. The amalgamation of the three aspects, the package, design, and logo create the imagery of a brand. This paper discusses the packaging, logo, and branding of Wicked Laser…

Introduction Digicel and Flow are telecommunication companies that provide mobile networks and home entertainment. Digicel has covered more than 33 countries worldwide, including Jamaica, Trinidad and Tobago, Fiji, and Haiti (Golding & Tennant, 2017). On the other hand, Flow, commonly written as FLOW, is known for marketing cable television, telephone, and internet in major Caribbean…

Introduction A medium-sized Russian ice-cream producer, Ice-Fili, is still a middle store. The company is dominating the Russian top ice-cream production. However, according to Bernard Koopmans’s market share targets, the company does not have a stable dominating market share. The company only boasts of 4.3% market share which is very low considering the huge market…

Executive Summary Alison Sims is the managing director and founder of Paleo Foodies, one of the leading online brands in Australia. Through the brand, she advocates for the consumption of healthy foods. The brand generates its content. It also advertises the content provided by other trademarks operated by like-minded individuals. There is a need to…

Table of Contents Sports event Marketing the event Measuring success Ethical considerations Reference Sports event As a student brand manager, I would sponsor different sports events on campus. Since the Red Bull brand is associated with sports events such as the Moto-GP among others, the on-campus sports event would give the brand an upper hand…

Identity Who (Company Background) The company described in this paper is titled Phoria Pictures. It is an independent company dealing in the multimedia area. The specific focus points for Phoria Pictures include the production and distribution of feature length films (movies ranging from 40 to 90 minutes in duration) and various kind of television programs,…

Tropical juice manufacturing company is an institution involved in producing and processing freshly blended fruit such as mango, passion, apple, among others. The firm produces a non-alcoholic beverage made from original tropical fruit rich in nutrients and vitamins essential in boosting the body’s immunity (Anjum et al. 2). The brand products will range from pulp,…