Category: Business Strategy

Operation of any business, especially a multinational one, requires thorough planning and strategizing. Policies picked by the company for any local market depend highly on different factors, and consideration of them all is vital for the successful outcome. In the framework of this paper, Heineken’s business strategy on multiple levels will be discussed, including the…

Introduction Heineken is one of the world’s largest brewers of beer and cider, in large part due to its business strategy. It pursues a cost leadership approach, providing a diverse selection of beer of both inexpensive and more premium varieties to customers. As a result, its brand is well known among target populations, who can…

The transformation of the toy industry seems subtle, but it is highly dependent on technological progress. It is no secret that children are becoming more and more involved in online entertainment and the use of electronic devices daily. It is an essential process for humanity’s development, as people get used to utilizing digital tools for…

Nowadays it is evident that home and host location strategies in the international system have to be considered within the global context and the current international environment. The changing world sets principally new challenges in front of the business strategy planning and targeting (Cavusgil, Ghauri, Knight, & Riesenberger 2014). The notion of international competitiveness has…

According to the Acer group website, in 2006, Acer had 5,300 employees working for them in over 100 countries worldwide. Open employee communication among employees is encouraged which not only allows the company to understand employee concerns but also helps employees to find common ground and build lasting relationships. The website also claims to have…

Introduction OCP Nigeria is one of the leading experts in construction and agriculture industry that produce fertilizers and the related goods. To reach even greater excellence, OCP Nigeria will need to focus on expanding into new markets. Expanding its supply chain by building a large fertilizer plant is one of the main objectives of OCP…

Eastman Kodak is struggling severe competition and the company has to come up with effective solutions to regain its status of the leader in the industry. It is necessary to note that the strategies Kodak is using are connected with the company’s vision and mission. The company’s vision involves improvement of safety, environmental and health…

Starbucks Coffee is a brand that is known for its broad competitive advantage and uses a generic strategy of broad differentiation to trade successfully. This strategy assumes that the business of a certain company and its products will be different from other companies in this segment. Thus, the value proposition of Starbucks Coffee’s is that…

Table of Contents Introduction Formulating Global Strategies Conclusion Works Cited Introduction In the modern world of business, companies have to engage in stiff competition in order to survive in the market. This pertains not only to companies working inside one country but to international businesses as well. On the whole, it is paramount for such…

Introduction Today’s changes in marketing and business trends have put pressure on most firms to increase their competitive advantage by developing and building focus on core competencies. According to Hamel and Prahald (1994), companies with sustainable advantages make tremendous gains since they have articulated strategic intent, competencies, and resources that are non-substitutable and unique. This…