Category: Coca Cola

Strategic management of a brand and its portfolio is a complex multi-criteria process simultaneously aimed at the main goals of increasing revenue, recognition, reputation, and sustainability in business development. For this management, many different tools reflect its activities for consumers at different levels of perception (Hossain et al., 2020). PepsiCo differs from Coca-Cola in several…

Introduction International Financial Management (IFM) is an integral part of any company that has positioned its operations on the global market (Madura, 2020). This may explain why Coca-Cola is interested in the concept of the IFM to manage international finances and maximize shareholder wealth. Furthermore, the idea is of value since it connects the company…

Companies continuously seek new paths to attract new customers and retain their customer base. It is critical to select proper imagery to convey the message that will have the most significant impact on the intended audience. Firms may strive to evoke certain feelings and associate them with their products to ensure a lasting impact on…

A code of conduct reflects a company’s core values, vision, and overall culture. The code of ethics creates expectations about the company’s work and general behavior. Gonzalez-Padron (2015) proposed that the code’s title might affect the reader’s attitude toward the content. For instance, including the word “values” in the title signals to the readers that…

The 10-K report includes many factors involved in the business, and it can be hard for the inexperienced user to study the company via that form. Coca-Cola Company was chosen because of its steady position in the financial market and the well-developed supply chain, which interested me. Upon studying the 10-K report of Coca-Cola, there…

The development of many modern and well-known brands depends largely on how effectively the principle of managing all the areas of work is organized. In various corporations, directors pay specific attention to those spheres that they consider the most significant – interaction with consumers, building partnerships, attracting sponsors, and other aspects. All these factors form…

Coca-Cola benefits from its strong brand value and successfully expands by developing new healthier products, following its mission to improve people’s lives worldwide. Coca-Cola is a well-known beverage company, and its product line goes far beyond coke. Indeed, the opportunity to develop new drinks became a winning strategy for expansion (Golder and Mitra, 2018). Coca-Cola…

Executive Summary The paper at hand is devoted to the analysis of the process of strategic management basing on the Coca-Cola case study. In the framework of the relevant study, such aspects as a mission statement, a vision statement and values were examined. The principle aim of this analysis resided in identifying the key advantages…

Table of Contents Introduction Capacity management The role of E-commerce and supply chain management Conclusion References Introduction Coca-Cola Company is a leading producer, distributor, and seller of non-alcoholic beverage concentrates and syrups globally. The success of Coca-Cola products is mainly derived from the high level of customer satisfaction. Coca-Cola Company satisfied their customer by creating…

Table of Contents Introduction Coca-Cola Company Organizational Mission, Vision, and Culture Coca-Cola’s Management Functions Recommendations Conclusion References Introduction Strategic management directs and supports organizational activities for sustainable growth. The Coca-Cola Company integrates strategic management in its local and global operations contributing to its success in the beverage sector. DuBrin (2020) states that planning, organizing, leading,…