Category: Google

  • “Google Set to Announce China Departure as Early as Today”: Trigger, Framing

    The trigger of the story is the fact that Google, one of the largest search engines in the world has decided to exit the Chinese market. This fact is further compounded by the apparent urgency of the exit. The singe dominant narrative frame is the disagreement between Google and the Chinese authorities. One statement outlining…

  • Twitter’s Use of Google Analytics for Marketing

    The selected company is Twitter, which is a social networking platform that was launched in 2006 (“About,” 2019). The venue currently boasts of over 100 million active users posting at least 340 tweets every day (“About,” 2019). The success of the platform has been pinned on several factors. For example, Lakhiwal and Kar (2016) explain…

  • Online Purchasing: Google’s Digital Strategy

    Introduction for Google Company Google – search engine company. Founded in 1998 by Sergey Brin and Larry Page (Hosch & Mark Hall, 2020). Headquarters in Mountain View, California (Hosch & Mark Hall, 2020). Purpose – to sell new and used cars online; offer auto insurance; IoT and data monetization Google is an American search engine…

  • Changes in Google’s Employee Selection System

    Introduce the case briefly by providing an overview/summary of what is happening in this situation Google is one of the largest digital corporations, and today, the company occupies a leading position as an information search engine service. In addition to this activity, the company is involved in a number of successful projects and collaborations with…

  • “Google’s Backpedaling Shows Why It’s Hard Not to Be Evil” Article by Bensinger

    The New York Times article “Google’s Backpedaling Shows Why It’s Hard Not to Be Evil” argues that famous tech companies disregard consumer demand and specific governmental regulations. The author, Greg Bensinger, suggests that Big Tech corporations are willing to engage in unethical behavior that compromises their reputation and the customers’ rights for privacy. Big Tech…

  • Evaluation of a Proposed Leadership Development Intervention in Google

    The proposed training and development intervention for leadership development in Google is well thought through and provides interesting points. The overall structure of the post is logical and introduces the company under consideration, addresses the existing leadership training practices, and presents the suggested intervention with the timeline established. In particular, I find the inclusion of…

  • Google and Technology: Business Model Case Study

    Google has, for a long time, utilized its technology and search engine to stay ahead of its competitors. Google has proved its prowess in the internet technology by owning more than 50 data centers around the world, which indicates the vast amount of information it can handle. In addition, it operates its own servers, builds…

  • Google Company: International Human Resources Management

    Google is one of the world’s largest and most renowned corporations. Due to its massive success, Google is under a constant observation as a source of impactful practices and innovative approaches. This paper is focused on the exploration of Google’s human resources practices such as recruitment and selection. One of the primary features of Google…

  • Google Company: Leadership and Motivation

    Table of Contents Abstract Introduction Literature Review Application of Literature in the Business of World Challenges and Opportunities Recommendations Conclusion Reference List Abstract At the heart of every competitive firm is an efficient organizational culture. This fact explains why many corporations have been focusing on organizational theory to create the best working environments that can…

  • Google’s Compensation and Benefits System

    Companies have developed various ways of attracting and retaining skilled workers. Competition in business is inevitable, and companies have to create multiple approaches to increase their sales. Employee satisfaction is one of the strategies that improve productivity in companies. The majority of workers regard this as an essential aspect of any work offer. Additionally, most…