Category: Google

  • Google Strengths and Weaknesses: SWOT Analysis

    Introduction Corporates use SWOT analysis as a tool for making decisive and strategic decisions that are essential for the stability of the company in the long run. In fact, SWOT analysis is the most reliable tool managers utilize to come up with the best marketing decisions. SWOT is an abbreviation of the company strengths, weaknesses…

  • Preparing for International Expansion: The Case of Google’s Failure in China

    Introduction Entering a foreign market can be a remarkable challenge even for highly developed large-scale companies. The case of Google China, a product designed specifically for the Chinese region, is an excellent example of a failed method of cross-country growth, an endeavor that cost Google substantial time and resources. This work focuses on Google China’s…

  • Google Inc.’s Performance Management System

    Since the beginning of the twenty-first century, corporate culture has begun to change and shift. Currently, many companies tend to implement more individualistic and experiential approaches to hiring and training their employees. Additionally, with the rapid rise of various technologies appeared alternative means of executing these processes, which allow the trainings and interviews to be…

  • Corporate Social Responsibility at Google

    Business models have some extent of accountability to themselves, the stakeholders, and the public to establish the concept of Corporate Social Responsibility (CSR). There are four significant types of CSR, including environmental, ethical, economic, and philanthropic responsibilities, with different purposes. While ethical CSR assures the company, stakeholders, and the public that the company values its…

  • Google’s Success Story Analysis

    Introduction Since its inception, Google has been able to achieve great things. It is ranked among the best companies to work for in the world. On the same note, Google has been consistently ranked among the top 100 companies in the world for quite several years. As far as information is concerned, Google gives people…

  • Human Resources Management in Google

    Table of Contents Company Overview and HR Concept Introduction Performance Management Job and Work Design HRM Practice Workplace Flexibility External and Internal Factors The Legal Side of Employee Equal Employment Policy Employee Relations Reference List Company Overview and HR Concept Introduction Google is one of the largest multination IT corporations in the world. It generates…

  • Discussion on Google Recruitment

    Google encourages its employees to communicate freely with upper management. This openness, combined with a genuine feeling of caring, has made the company an industry leader in employee satisfaction. Additionally, when hiring new employees, Google prioritizes four main characteristics: intelligence, leadership, googlability, and relevant experience. Intelligence suggests that Google is seeking individuals with high intelligence…

  • Google’s Project Oxygen: Do Managers Matter?

    Table of Contents The View of Managers Prior to Project Oxygen Assessment of Project Oxygen Attributes Evaluation of the Change Process Reference The View of Managers Prior to Project Oxygen The organizational culture largely predetermined the employees’ view of management before the implementation of the Project Oxygen. Garvin, Wagonfeld, and Kind (2013) write, “Page and…

  • Google HR Practices & Google HRM

    Google HR Strategy: Essay Introduction Founded as a small company in 2008, Google has grown to be a major technology company operating in almost all countries around the globe. Like many global companies, Google’s management and major operations are based in Amphitheatre Parkway, Mountain View, California. Google is a leading world technology firm that aims…

  • Alphabet and Google Companies’ Strategic Directions

    External Environment Opportunities and Threats The creation of the Alphabet has presented a variety of new opportunities. For Google, the launch of a new parent firm gave an opportunity to concentrate on working as a highly successful and leading searching engine and allowed it to focus on developing digital ads and beating its strong competitors…