Category: Google
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Google Company: Digital Media Transformation
Why Google Missed the Video Opportunity Google Strategies Having been hugely successful as a web search engine, Google Inc. decided to expand its portfolio by launching a video sharing engine known as Google Video. However, this move was not as successful as they had hoped. The failure resulted from the strategy that the company implemented.…
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Google: Human Resource Management Practices
The aim of the proposed research is to examine the human resource management (HRM) practices and strategies at Google Inc. and their impact on the success of the corporation. Since 2006, the company has broken from the tradition in its HRM to involve radical changes that have improved its people management and team metrics, including…
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Google Company’s Employee Behavior Management
Google has managed to stay competitive in its industry because its employees understand its values and culture. The firm’s employees have a deep appreciation of the company’s organizational culture because it helps them achieve their personal as well as corporate objectives. Google’s management has made all employees understand its goals and how it wants them…
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Google’s Monopoly in the Search Engine Industry
Table of Contents Introduction The Search Engine Industry Analysis Conclusion References Introduction The internet search industry has experienced a rapid increase since its discovery. Search engines rank the highest among the most visited sites on the internet. The fact that they focus on providing relevant information from the internet to the consumers has significantly contributed…
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Google E-Business Model and Its Success Factors
Summary The Internet Age brought about significant changes in the way people conducted business. New business models emerged to replace traditional business models. Google is among the e-business models that emerged to take advantage of technologies and innovation. The search engine giant needs no introduction. The company derives its success from a highly innovative e-business…
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Google’s Values, Image, Organizational Structure
Table of Contents Company values Organizational structure Company image How the company presents the image Works Cited Company values Google’s value system is multifaceted. Among the elements in the company’s value system are leadership, integrity, passion, quality, diversity and objectivity. These elements are not explicitly stated in the company’s website but are highlighted in a…
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Training and Implementing Change in an Organization: Google Case
Table of Contents Introduction Significance of Training Strategic Process of Training Strategic Training: Google Example Relationships Between Training and Organization Behavior Google’s Training Methods for Implementing Changes Training Leaders: Basic Features Conclusion Works Cited Introduction Any organizational changes in firms of various sizes require preparation and appropriate planning aimed at analyzing the progress and potential…
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Google Company’s Effective Marketing Strategies
Google is one of the most well-known technology companies in the world. The span of Google’s services encompasses a variety of Internet-related services, including a search engine, online advertising technologies, software, and hardware. Larry Page and Sergey Brin founded the company in 1998 (O’Connell). As of 2020, Sundar Pichai is Google’s chief executive officer (O’Connell).…
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Google`s and Microsoft`s Business Models
Google and Microsoft are major multinational technology companies, together with Amazon and Apple they constitute four ‘Tech Giants’ – corporations which dominate the information technology sphere. While Microsoft and Google have similar business models, it might be relevant to research the differences in their functioning. Microsoft was the first company that suggested providing home computers…
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Google Inc.’s Aggressive Marketing
The most famous international corporations do their best to succeed in the market, and Google is no exception. The organization hires the most professional employees and actively relies on innovations to overcome competitors. However, it is impossible to mention that the business has achieved all its success by fair means, and particular scandals prove this…