Category: International Marketing

Table of Contents Expansion Opportunity MNC Entering Vietnam MNC’s Success Factors in Vietnam Works Cited Expansion Opportunity Entering the Vietnam market was a rather controversial decision due to the presence of the factors such as corruption and bureaucracy. However, the opportunities that an educated workforce and comparatively low production costs opened for MNC in the…

Abstract This paper examines the various marketing strategies that are essential for success of any company within the global market. It begins by introducing the idea of the global markets, and then discusses the common factors that influence the channel structures involved in distribution of products. Then it looks at the steps that the global…

The globalisation of the modern world and appearance of companies that have their offices in numerous countries all over the world contribute to the increased importance of tolerance and improved comprehending of at least basic peculiarities of various cultures (Five steps to avoiding cultural mistakes 2014). In other words, when running a business internationally, a…

A global strategy is based on the assumption that the consumption and production patterns of goods and services are homogenous worldwide and countries are interconnected. Multinational enterprises keep total control of their activities by centralizing decision-making global strategy to increase profits while reducing production costs. MNEs can execute global strategy and practice centralization by franchising,…

The article tilted Dow Chem to Turn Pune Unit into R&D Hub provided by the India Supply Chain Council reports about “Dow Chemicals plans to develop its Pune unit into a global research and development centre.” (India Supply Chain Council) The would-be center will focus on a wide range of products that will occupy the…

Nature of Business and Scope of Business The very word ‘retailing’ means nothing more than selling goods to people. This job is mainly done through the help of shops and other types of business outlets. Now, it is for sure that the fundamental understanding of retailing has changed a lot now from what it was…

Why MNEs Struggle with MOE There is no “one shirt fits all” strategy when it comes to figuring out the best mode of entry (MOE) into foreign markets by multinational enterprises (MNEs). MNEs have to take into consideration various variances to come up with an effective entry strategy. Most of these MNEs struggle due to…

Abstract The paper examines the various strategies used in global marketing. The paper starts with introduction then outlines the Porter’s five forces model in industry competition and the effects of the barriers in global marketing. Then the paper examines the differences that exist among local, national, international and global product giving examples of each. The…

Introduction International marketing planning theory involves using marketing principles across national boundaries to achieve the objective of an organization. According to the theory, international marketing is the act of directing the flow of a company’s goods and services to consumers or users in multiple countries for profit (Samiee and Chirapanda, 2019). The only distinction between…

Introduction For modern entrepreneurship, economic growth means expansion and exploration of other markets, as well as other types of customers and their preferences. Thus, an organization continues to evolve and strengthen its grasp on its industry, accumulating the potential for gaining more weight in it (Zhang et al., 2018). The Food and Beverage Industry has…