Category: International Marketing

Introduction In the contemporary business environment, international marketing enables an organization to compete effectively. Most organizations go global to increase their market share and succeed (Alon et al., 2020). H&M is one of the companies using internationalization as a strategy to achieve a competitive advantage. For example, the company wants to enter Brunei to increase…

Introduction Nike Company is a multinational organization operating in the business of designing, developing, and producing various sports products. Apart from selling shoes and apparel, the firm is known for its performance equipment, including bags, socks, eyewear, and sports balls. It has invested heavily in three key areas, namely, North America, Western European countries such…

Mercury International Ltd is an important company in the world, which is the frontrunner in the shoe manufacturing market. This has become the topmost player in the market by their specific brand names. This worldwide giant in the industry achieved a major share in the global footwear market. It is then trying its best to…

Table of Contents Introduction Advertising Message Pricing Decisions Prospective Development of the Market Conclusion References Introduction The proposed initiative, the Brazilian market entry of a U.S. manufacturer of disposable diapers, requires particular attention due to the differences in conditions of the two locations. The conflicting views regarding the use of an original advertising message and…

Executive Summary McGraw Hill Publisher is one of the oldest publishing companies and has served many students world wide. This company has invested heavily in educational publishing and controls a significant world market share. The company has managed to capture local markets and ensure it has firm grounds on which it lays its other structures.…

Yogurtland strategy Yogurtland is a chain of cafes and restaurants where people can buy frozen yogurt. Yogurtland operates in the United States of America mostly; however, it has several international branches which are a part of global franchise. The major features of the brand are self-service and a big number of different tastes. Yogurtland plans…

Introduction Swipr is a software company that runs a microblogging platform. The company was founded in 2015 by Jeff Weinstein and Rajul Kumar in San Francisco. Within the first year of launching, the company had received a 5 million investment from a famous venture capitalist. Swipr has since made significant strides in terms of userbase…

Table of Contents Globalization Brasil Foods China The entry mode The merger The compete in the global market References Globalization Globalization transforms the world into a single global market for goods and services, erases all types of borders between consumers and producers. All existing companies compete on the international market a priori, in connection with…

Marketing is an essential aspect of business because it creates awareness. As a result, companies constantly strive to be creative to appeal to more clients. Due to the increased number of clients, businesses expand their market share and consequently enhanced their customer base. However, sometimes marketing strategies fail terribly. Therefore, a company that aims to…

In the 21st century, due to the undeniable globalization processes, it seems normal when companies become international and open their filial not just in other countries but also in distant regions. The economic stimulus for this internationalization is endless: they vary from diversification of markets to incentives for the local employment rates. Meanwhile, Rolls-Royce Motor…