Category: Marketing

In the last decade, social media have been actively used by businesses as instruments to promote their products and services. Therefore, it is necessary to constantly monitor the latest trends in social media marketing and opportunities provided by the most commonly used social media platforms. In the article “3 social media trends impacting marketing in…

Introduction This paper gives a critical analysis of the effects of Internet on change in the ICT Services Industry. The internet offers a super highway for unbundled and heterogeneous information through sophisticated distributed information networks. The ICT system is crucial because it offers services to many other industries and the effects pertaining to its growth…

Table of Contents Introduction Tracking Activities Measuring Evaluating Social Media Monitoring Tools Ethical, Legal, and Social Issues Conclusion References Introduction Social media monitoring is an effective strategy to identify what clients and potential customers say and write about a business. This information can help organizations find how satisfied their clients are, what product or service…

The dynamics of the current business environment have complicated the manner in which businesses are carried out throughout the world (Calkins, 2008). For instance, depending on the scope of customers’ needs and the prevailing levels of competition, marketing strategies vary from one industry to the other (Keller & Kotler, 2012). Such considerations are evident in…

Table of Contents Outcomes of Care Quality of Care Conclusion References Advanced nursing practice (APN) is relevant in the context of different aspects of care in various healthcare institutions and has particular expressions and influences. The peculiarities of these employees’ work may be assessed in terms of such aspects as the outcomes of interventions, medical…

In the world of media, understanding the peculiarities of target audiences is crucial. Audience segmentation studies support content creators in marketing the results of their work using the right methods and platforms. The first link, the article titled “Reading “Us” through Its T-Shirts” by Murphy (2020), explores the symbolism and hidden references in the clothes…

Table of Contents Introduction Convenient Care Clinics Marketing strategies of Convenient Care Clinics Target marketing Competition Analysis Analysis of the Competition References Introduction Every health care organization has to formulate an effective marketing plan. This process is not usually easy, since the environment in which heath care is practiced continue to undergo changes in various…

Since the product of interest for this marketing campaign is occupational therapy for the kids, it is vital for the visuals to resonate with the parents of children that require rehabilitation and assistance in performing activities of daily living. Considering the price policy and market location, the target customer for the product will be parents…

Abstract Social media marketing is an ongoing business trend practiced by most successful small and large-scale businesses. It involves creating brand profiles on various social media platforms and promoting business services and products. Digital marketing is essential because it offers a company huge benefits, including brand awareness, a large audience, and increased sales revenues. A…

Executive Summary The St. Antony Medical Center aims to use its labor and delivery unit as a part of the marketing pull strategy. Therefore, while it may not contribute significantly to the overall profit of the organization in a direct manner, it has an impact on the number of patients that will use St. Antony’s…