Category: Marketing

  • St. Anthony’s Medical Personnel: Internal Marketing

    Table of Contents Talking Point Communique Criteria for Evaluation of Feedback New Service Line Addressing Concerns Conclusion References One of the critical approaches to implementing a new marketing strategy is presenting it to the stakeholders – employees and patients. It is also crucial to address any concerns or different perspectives that they may have regarding…

  • New Content Marketing Ideas

    Content marketing is a booming activity right now, with thousands of websites and blogs posting tens of thousands of pieces of new content daily. This competitive market of ideas can challenge a business/website owner seeking novel content to attract and retain customers. This task is complicated by rapid changes in Google policies that affect how…

  • The Antelope Valley Medical Center Marketing Initiative

    Table of Contents Introduction Marketing Initiatives Customer Needs The 4Ps of Marketing Drivers of Demands References Introduction Antelope Valley Medical Center (AVMC) is a community healthcare organization focusing on making high-quality medical care accessible to all community members without compromising on compassion or cost. The company’s mission is to improve the quality of life of…

  • Proactiv and Its Harmful Marketing Strategies

    Table of Contents Introduction Thesis statement Thesis support Counterargument Refutation Conclusion Works Cited Introduction Proactiv brand dates back to the 90s when it was launched by Doctors Rodan and Fields and first surfed the acne treatment market. The treatments’ active ingredient is benzoyl peroxide which can be suitable for some and cause allergy in others.…

  • Modern Business World: Creativity in Marketing

    Introduction The focus on business and the associated growth in revenues could be considered major concerns of the modern world. To become successful, a company should be ready to obtain a significant competitive advantage and assure that its rivals will not be able to attain the same level of success (Walters n.d). There are constant…

  • Rengo Real Estate Project Marketing Strategy

    Marketing has a broad range of activities. Promotion being one of the marketing mixes deals with the exposure of a product or service to the market. The promotional approach would enhance the use of promotion mix to try to sell the Rengo Real Estate Project. Purpose Description Real Estate has become a primary concern for…

  • Marketing. Coolhunting vs. Practicality

    The present-day business world dictates its rules to the companies and their customers, and they imply the focus on specific parameters defining the appeal of items for purchase. One of the principal characteristics of desirable goods is their coolness, and it explains the first impression a product makes on a potential consumer. The race for…

  • Honda Company’s Marketing: Millennials Consumers

    Analysis Millennials comprise one of the consumer bases that car manufacturers are yet to understand and exploit. In spite of many millennials getting well-paying jobs, they are reluctant to securing driving licenses, leave alone purchasing cars. In the past, most people, particularly Baby Boomers viewed owning a car as a significant rite of passage to…

  • Product Marketing Obstacles and Decisions

    Table of Contents Determining What Consumers Want Resources and Skills Needed to Make the Product Marketing the Product Distribution Works Cited Determining What Consumers Want Plumbing the human mind has to be the final frontier in marketing, as in many other social sciences. For the tool that yields unvarying insight into what human beings really…

  • The Methodology in Marketing Researches

    Application form While working on the hypothesis “people think diet coke is healthy, however the ingredients in it are harmful”, it was difficult to acquire information about the topic. However, with use of proper methodology it would be possible to gather relevant details and data. One of the primary ways in which social methodology is…