Category: Marketing

According to David Kollat and Ronald Willett, (1969), Impulsive purchasing is considered to be very important for marketers, in that there is immense dependence on the practice in terms of the propensity of consumers to make purchase decisions at the point of sale due to motivation arising out of efforts and tactics used by retailers…

Stephen Brown’s criticism of marketers that undertake excessive researching/ surfeit consumer servicing Myth Number 1 If manufacturers and marketers were only concerned about what the consumer felt about their products, services or utilities, they would end up churning out modified or improved models of their existing products, “that already exists” with little, if no scope…

Table of Contents Introduction Literature Review Conclusion Bibliography Introduction Vigilante marketing, blogs, and counter-blog marketing are new marketing tools to attract large audiences of consumers. Modern consumers do not necessarily desire governmental regulation of business and marketing activity; however, the increased intervention will result from the unresponsive business policy. The following articles present corporate responses…

Table of Contents Marketing Strategies Strategy overview Mission Marketing objectives Financial objectives Target Marketing Product positioning Conclusion References The marketing strategies and other aspects of the Oriental Organic Garments Company are being taken up for discussion and analysis. It is seen that this Company now wished to make forays into a wider market, both national…

The marketing plan suggests following some of the trends that have already become the cornerstone of the company’s success. It does not reject some of the key points of the current marketing strategy. Instead, it provides the guidelines for the future development of new services, the introduction of pet supplies, and the creation of sophisticated…

Executive Summary SmithKline Beecham is a healthcare organization that manufactures prescribed drugs as well as a range of non-medical products (for instance, toothpaste). The organization has a firm position in the world market; however, recently the number of consumers, the company used to have, has started declining. Contemporary business organizations such as SmithKline Beecham are…

Table of Contents Introduction Articles Themes The Role of the Articles in Understanding B2B Marketing Course Building Long Term Customer Relationships in Business Markets Introduction This report focuses on analyzing and synthesizing information about the best business-to-business marketing practices found in seven different articles. The paper will first explore the main themes raised in the…

Table of Contents Introduction Test Marketing – Good or Bad? Conclusion Bibliography Introduction Test Marketing, if properly implemented, can help marketers to make sound judgments about the widespread introduction of their products in their right manner. Although critics might say that it becomes a reason of extended expenses that would be added to the costs…

Introduction Background E-marketing is a part of e-business that makes use of electronic medium in the promotion of products and services using age-old marketing principles to meet the marketing objectives of the organization. According to Marketing Teacher (2000, 2005), e-marketing is by its very nature an aspect of an organizational function and a set of…

Table of Contents Abstract Introduction Background of marketing: the evolution Social Marketing Commercial Marketing versus Social Marketing The Success of Social Marketing Campaigns The success of Social Marketing Campaigns: Stakeholders’ View. References Abstract The marketing environment keeps on changing, just like the consumers. Marketing as a discipline and style also changes so as to be…