Category: Marketing

The Strategic Planning Process The approaches utilized by organizations in developing strategies to achieve long-term goals comprise the strategic planning process. It is vital since it facilitates creating a master plan instrumental for attaining the company’s tactical aims. It has several steps, including determining tactical position, objectives’ prioritization, developing a strategic plan, executing and managing…

The new deodorant product that our company intends to introduce into the retail chain could present great opportunities for our company. This calls for proper and effective marketing of the deodorant. While doing this, we need to consider ethical and legal issues that may arise of which I have researched and considered carefully. I have…

Table of Contents Introduction Cultural Factors Demographic Factors Economic Factors Political/Legal Factors Technological Factors Geographical Factors Conclusion References Introduction Entering the global market is essential for growth and development The external marketing environment has opportunities and threats (Lamb et al., 2021) The environmental analysis is necessary prior to entering the country’s market Perigord Bakery from…

Executive Summary U Pack It We Move It is a small startup logistics company that is about to start its operations. The company has a fleet of trucks that will be used to a wide range of products for its clients from one location to another in a safe way and within the shortest period…

Article Information Ciaran Norris, “The Next Generation of Gaming Calls for Next-Gen Marketing” Source: Marketing Week. Web. Article Summary The selected article by Ciaran Norris was published three weeks ago. The source is focused on reviewing the most recent external tendencies affecting companies in the gaming industry and their supposed influences on approaches to game…

Consumerism exists in the everyday life of every person, and every marketer should pay attention to its effect on consumers. There is an indirect pressure of marketing strategies that force people to change their habits while shopping. Those psychological techniques might not always be harmful to ordinary buyers. However, marketers and specialists in the consumer…

Often, advertisements use unethical messages to attract buyers. The most common practice is the use of gender biases. These biases are systemic since there is an inherent tendency to favor one side of the human or social system in such ads. This question is important because ads target personal assumptions, beliefs, and values, such as…

Traditional advertising practices have undergone considerable changes with the emerging trends in technology and media. Advertising today has moved beyond the notion of corporate generated one-to-many dissemination of marketing messages and has taken the form of direct communication with the consumers with increased consumer involvement in the creation of marketing and brand-related messages (Cappo, 2003;…

Business description MegCo is a private limited company, which was registered in 2013 in the UK. The firm intends to venture into the UK beverage industry. The firm’s management team considers leasing as the best option in its effort to ensure that the firm is strategically located. The firm will specialise in the provision of…

Introduction To discuss retail marketing and logistics issues, the selected retail company is Ben Sherman. This report will observe the current positioning strategy of this company and illustrates the current competitive environment, SWOT and PEST analysis, BCG matrix, considered the concept of marketing logistics as well as recommends future strategies to the management team. Company…