Category: Marketing

Introduction First, it should be stated that the software-marketing sector is regarded as very specific, and, it has its particularities associated with the issues of pricing, distribution and promotion. This paper aims to create a marketing plan for the innovative type of software product, which would clarify the potential segment of customers as well as…

Pricing objectives pursued by Great Wall Motors in the Australian market Great Wall Motors is a Chinese carmaker known for its expertise in the manufacture of SUVs and SAVs. The company has been doing well in China and other parts of the world due to their quality. Motor vehicles from this company are extremely effective…

Introduction The Dannon Company, which is a well known organization in food industry, has been providing outstanding products and services for quite a while. Moreover, the organization has been famous for its rigid set of ethical principles, as well as its compliance with the above-mentioned rules. However, in the wake of global economy, the company…

Information to use marketing tools and complete the analysis and decision-making Strategy in business is a fundamental and technical aspect of any organization. The success in achievement of a company’s objectives and goals heavily relies on the company’s ability to formulate maintain and sustain a viable business strategy. It therefore falls upon every company to…

The General Motor site has processes involving interaction between potential clients and this assist marketer since the recommendations advertise and assist firms to grow their market boundaries. Advertisements of products on the site are an excellent strategy and link for enhancing sales since they have a close connection to vehicles, for instance, the vehicle-compatible iPods…

Table of Contents Social Media as a Part of Jeep’s Marketing Campaign Engagement with the Audience Social Media Role During and After the Ad’s Premiere Conclusion References The Super Bowl season is a remarkable event in the United States that creates opportunities for people to spend more time together and for social marketing campaigns to…

Email marketing, ubiquitous for everything from businesses, to charities, to political advocacy groups, has powerful potential to build customer or audience awareness and loyalty. However, there are some distressingly common errors, in using this tool, all of which are largely preventable. Are you segmenting your email list? Email, unlike many other forms of marketing, cannot…

Sponsorship Activation Definition Sponsorship is one of the key tools for successful marketing. Dreisbach, Woisetschlager, Backhaus, and Cornwell (2018) stipulate that sponsorship activation “goes beyond one-way basic advertising and promotion to two-way communication and even advanced forms such as complex real-time campaigns” (p.1). Enoch (2020) further breaks down sports activation into numerous elements, such as…

Introduction Over the past few years, many companies have adopted social media as a platform for online marketing. Companies utilize social media platforms for product promotion, reputation management and profile development. This has made social media an important component of any company’s marketing strategy (Groeger, 2011). Organizations use social media channels such as “online forums,…

The only element within the marketing mix that does not generate cost is pricing. The latter generates revenue. Since the generations of revenue and profit maximization are the key goals of any business establishment, it is important to devise the most effective pricing strategies (Grewal & Levy, 2012). There are five crucial elements that are…