Category: McDonald’s

Advertisements that present information visually instead of using text can imprint certain ideas onto potential customers. Instead of choosing a written advertisement, it is more convenient and efficient to show audiences a single image. This way, a connection between a brand and a certain situation/outcome/scenario will be made. This can be exemplified by many advertisements,…

In his article “Working at McDonald’s”, Amitai Etzioni argues that American teenagers face a number of problems in their lives in case they decide to take a part-time job. The author uses the example of McDonald’s chain as a pioneer in the field of employing young people who are still at school to show how…

Figure 1. McDonald’s Ad placement Though a catchy commercial jingle and an eye-catching logo might seem the quintessence of a successful advertisement, there are several other components that contribute to its impact, ad placement being among the key ones. The placement of the advertisement above reinforces its meaning and core message, making the statement all…

Summary It can be said that school life is the time when one can really see the potential among the students and students should be molded according to their potentials to become successful in their future life. In recent times some schools of America are trying to involve the students to make career choices when…

Introduction Background of the study McDonald’s Corporation started its business in 1948 as a single restaurant in California. Currently, it comprises the largest chain of restaurants specializing in hamburger fast foods that serve a total of forty-seven million customers daily (Svoboda, 1995, p.1). The fast-food industry giant owns 31,000 restaurants in 119 countries worldwide most…

The first article I wish to summarize, “Behind the Counter at McDonald’s”, concerns Robin Leidner’s research conducted about the employees’ alienation due to the routinization of work. The author did a participant observation at McDonald’s as a model of formal rationality and standardized rules. The observation has shown that the routinization of work at McDonald’s…

Table of Contents Introduction McDonaldization Influence Magnitude of McDonaldization Works Cited Introduction The strategic focus and organizational management have positioned McDonald’s on the principles of calculability, control, efficiency, and predictability. This paper attempts to explicitly examine the extent to which my life is McDonaldized. McDonaldization Influence The aspect of efficiency as a McDonaldization value revolves…

This integration paper is a brief analysis of the activities done during the past week. Through this paper, I intend to provide an overview of the topics discussed in the past week in order to assess the usefulness of the study in personal and professional life. In the past week, three topics relating to the…

Fast food has become a separate segment in the service sector, experiencing rapid development and financial growth. McDonald’s is a flagship enterprise in the industry with innovative solutions for standardization, delivery, and service diversification. Upgrading current systems is a potential way to improve efficiency, drive-thru, and mobile ordering. Processing panels, headsets, the unattended transmission of…

Abstract Despite McDonald’s success in the fast-food market, it has faced severe negative publicity, which arises from various nonmarket issues. Some of the most controversial issues surrounding the firm include obesity lawsuits and defamations, the presence of carcinogens in its French fries, and being branded a perpetrator of international animal cruelty and environmental damage. The…