Category: McDonald’s

Summary McDonald’s Corporation is one of the main players in the fast food industry. Richard and Maurice McDonald founded this company in California in 1940. Globalization and competition affect the development of McDonald’s business environment. External factors focus on political, economic, and technological changes, while internal factors include culture, performance, resources, and capabilities. This paper…

Introduction The hospitality sector is a service industry that greatly depends on customer perception and service quality. Notably, some restaurants can provide similar services to consumers, but the manner of service and quality differentiates the service providers. Service quality usually entails customer care, public relations, and the physical evidence present in the facility. Some of…

The Top Ten Companies The franchise list features firms from different franchise categories. According to the Entrepreneur’s (2016a) ranking, the top ten companies that pursue franchising as a mode of international expansion include: Jimmy John’s Sandwiches (Food). Hampton by Hilton (Mid-price hotel). Supercuts (Hair salon). Servpro (Insurance/disaster restoration and cleaning). Subway (Subs salads). McDonald’s (Burgers,…

Table of Contents Introduction A brief overview of the Chairman’s and CEO’s reports Analysis of McDonald’s Mission Statement McDonald’s Financial Health McDonald’s Performance in the Next Five Years Conclusion References Introduction McDonald’s is the most prominent foodservice merchant globally. The foodservice dealer owns more than 33,500 local cafeterias. McDonald’s serves approximately 68 million customers in…

Purpose and Method The purpose of data analysis was to identify factors that affect the level of customer satisfaction of McDonald’s. In order to achieve the purpose, a survey consisting of 20 questions was conducted. The acquired data were analyzed using descriptive statistics and regression analysis. First, the analysis of frequencies was used to understand…

Current and Recent Economic Conditions The Canadian economy is currently experiencing growth that had already surpassed, in some ways, the pre-pandemic period when there was a significant recession. It is evidenced by GDP and unemployment figures, which slightly exceed the values ​​of January-February 2020 after a prolonged increase from May 2020 to today (Statistics Canada,…

What kinds of factors (external or internal) would influence consumers’ store choice? Internal factors (Khanlari, 2015) will possibly influence consumers’ store choice more than external factors in this case. Their openness to experience (a part of the five-factor model) will have an impact on whether they are ready to use the new technologies offered by…

Introduction The type of organizational structure is an important element of the overall functioning of a company due to the dependence of job design and the achievement of company goals through the structural connections between employees. At McDonald’s, the hierarchical structure of the organization fits the company’s goals and mission since it is a clear,…

Table of Contents Introduction Application Analysis Lessons Learned Reference List Introduction The strategic change initiative is an important part of the strategic change as the aspect that influences the whole organization and all employees. The first step in implementing strategic change is usually called ‘strategic change initiative’ (Anderson, 2003, p. 89). As it is impossible…

The research proposal aims at describing the current situation and the problem of McDonald’s in Dubai. The company is among the largest players in the segment and was characterized with high performance until recent years when its level of sales experienced fall, both due to not sufficiently competent cross-cultural policy and sustainability policy, drawbacks in…